Yellow is the color of the sun, and is associated with light and energy. Many of these associations are nature-related. And while it is true that there may be differences from person to person, there are certain associations that we share culturally. When we perceive a color, we unintentionally make a number of associations that lead us to feel one way or another.Ĭolor psychology studies the relationships between colors and the emotions they provoke in us. We receive information about color through our vision and when processing it, we generate perception with their associated emotions. They help you define your identity, connect with your audience and reinforce your message. They are perceived effortlessly and are very effective in conveying many things. Let’s go!Ĭolors are a powerful communication element. Maybe you already mastered color techniques, but do you know how to apply them in Genially? We’ll talk about that in this post, along with some time-saving tricks using Genially features to express what you need quickly and effectively. I’ve even called on our branding team to give us professional advice! But how do you use them well? Keep reading this post – when you’re done, you’ll have learned everything you need to use colors successfully. Did you know that a computer can recognize 16 million colors? It’s mind-blowing, isn’t it?Īs you know, using colors well is key to the success of your designs.
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